https://hal-cyu.archives-ouvertes.fr//hal-02978391 Contributor : Cybu RechercheConnect in order to contact the contributor Submitted on : Monday, October 26, 2020 - 1:53:41 PM Last modification on : Tuesday, October 19, 2021 - 11:43:48 AM
S. Anderson, Régis Renault. The advertising mix for a search good. Management Science, INFORMS, 2012, 1, pp.69-83. ⟨10.1287/mnsc.1120.1575⟩. ⟨hal-02978391⟩