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The advertising mix for a search good

S. Anderson Régis Renault 1
1 THEMA - Théorie économique, modélisation et applications
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https://hal-cyu.archives-ouvertes.fr//hal-02978391
Contributor : Cybu Recherche <>
Submitted on : Monday, October 26, 2020 - 1:53:41 PM
Last modification on : Thursday, January 21, 2021 - 11:06:02 AM

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UNIV-CERGY | CNRS | THEMA-UMR8184 | CY-TECH-SM

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S. Anderson, Régis Renault. The advertising mix for a search good. Management Science, INFORMS, 2012, 1, pp.69-83. ⟨10.1287/mnsc.1120.1575⟩. ⟨hal-02978391⟩

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