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The advertising mix for a search good

S. Anderson Régis Renault 1 
1 THEMA - Théorie économique, modélisation et applications
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https://hal-cyu.archives-ouvertes.fr//hal-02978391
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Submitted on : Monday, October 26, 2020 - 1:53:41 PM
Last modification on : Friday, August 5, 2022 - 2:46:00 PM

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CNRS | UNIV-CERGY | THEMA-UMR8184 | CY-TECH-SM

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S. Anderson, Régis Renault. The advertising mix for a search good. Management Science, INFORMS, 2012, 1, pp.69-83. ⟨10.1287/mnsc.1120.1575⟩. ⟨hal-02978391⟩

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