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Journal articles

Toward an understanding of brand sexual associations

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Journal articles
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Submitted on : Tuesday, October 27, 2020 - 1:24:44 PM
Last modification on : Tuesday, October 19, 2021 - 11:43:50 AM


  • HAL Id : hal-02980005, version 1


Salim L. Azar. Toward an understanding of brand sexual associations. Journal of Product and Brand Management, Emerald, 2015, 1, pp.43-56. ⟨hal-02980005⟩



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