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Journal articles

Toward an understanding of brand sexual associations

Salim Azar 1
1 THEMA - Théorie économique, modélisation et applications
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Journal articles
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https://hal-cyu.archives-ouvertes.fr//hal-02980005
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Submitted on : Tuesday, October 27, 2020 - 1:24:44 PM
Last modification on : Tuesday, October 19, 2021 - 11:43:50 AM

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  • HAL Id : hal-02980005, version 1

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UNIV-CERGY | CNRS | THEMA-UMR8184 | CY-TECH-SM

Citation

Salim Azar. Toward an understanding of brand sexual associations. Journal of Product and Brand Management, Emerald, 2015, 1, pp.43-56. ⟨hal-02980005⟩

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