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Journal Articles Journal of Product and Brand Management Year : 2015

Toward an understanding of brand sexual associations

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hal-02980005 , version 1 (27-10-2020)

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  • HAL Id : hal-02980005 , version 1

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Salim L. Azar. Toward an understanding of brand sexual associations. Journal of Product and Brand Management, 2015, 1, pp.43-56. ⟨hal-02980005⟩
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