Toward an understanding of brand sexual associations

Journal Articles Journal of Product and Brand Management Year : 2015

(1)

1

Salim L. Azar

Humanities and Social Sciences Economics and Finance

https://hal-cyu.archives-ouvertes.fr/hal-02980005

Submitted on : Tuesday, October 27, 2020-1:24:44 PM

Last modification on : Friday, August 5, 2022-2:46:00 PM

hal-02980005 , version 1 (27-10-2020)

Salim L. Azar. Toward an understanding of brand sexual associations. Journal of Product and Brand Management, 2015, 1, pp.43-56. ⟨hal-02980005⟩