Promoting organ donation through the ‘intensity of discussions’ with next of kin: role of superstition, taboo of death and personality variables - Archive ouverte HAL Access content directly
Journal Articles Recherche et Applications en Marketing (French Edition) Year : 2015

Promoting organ donation through the ‘intensity of discussions’ with next of kin: role of superstition, taboo of death and personality variables

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hal-02980028 , version 1 (27-10-2020)

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  • HAL Id : hal-02980028 , version 1

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Inès Chouk, Sondes Zouaghi, Sophie Rieunier. Promoting organ donation through the ‘intensity of discussions’ with next of kin: role of superstition, taboo of death and personality variables. Recherche et Applications en Marketing (French Edition), 2015, 3, pp.109-127. ⟨hal-02980028⟩
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