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Make me feel special’: Are hierarchical loyalty programs a panacea for all brands? The role of brand concept

Virginie Pez Aîda Mimouni-Chaabane 1
1 THEMA - Théorie économique, modélisation et applications
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Journal articles
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https://hal-cyu.archives-ouvertes.fr//hal-02980312
Contributor : Cybu Recherche <>
Submitted on : Tuesday, October 27, 2020 - 2:36:02 PM
Last modification on : Wednesday, October 28, 2020 - 3:32:53 AM

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UNIV-CERGY | CNRS

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Virginie Pez, Aîda Mimouni-Chaabane. Make me feel special’: Are hierarchical loyalty programs a panacea for all brands? The role of brand concept. Journal of Retailing and Consumer Services, Elsevier, 2017, pp.108-117. ⟨10.1016/j.jretconser.2017.05.007⟩. ⟨hal-02980312⟩

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