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Journal articles
Make me feel special’: Are hierarchical loyalty programs a panacea for all brands? The role of brand concept
https://hal-cyu.archives-ouvertes.fr//hal-02980312
Contributor : Cybu Recherche <>
Submitted on : Tuesday, October 27, 2020 - 2:36:02 PM
Last modification on : Thursday, January 21, 2021 - 11:06:02 AM
Contributor : Cybu Recherche <>
Submitted on : Tuesday, October 27, 2020 - 2:36:02 PM
Last modification on : Thursday, January 21, 2021 - 11:06:02 AM
recherche-bu@ml.u-cergy.fr