Make me feel special’: Are hierarchical loyalty programs a panacea for all brands? The role of brand concept - Archive ouverte HAL Access content directly
Journal Articles Journal of Retailing and Consumer Services Year : 2017

Make me feel special’: Are hierarchical loyalty programs a panacea for all brands? The role of brand concept

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Virginie Pez
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hal-02980312 , version 1 (27-10-2020)

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Virginie Pez, Aîda Mimouni-Chaabane. Make me feel special’: Are hierarchical loyalty programs a panacea for all brands? The role of brand concept. Journal of Retailing and Consumer Services, 2017, pp.108-117. ⟨10.1016/j.jretconser.2017.05.007⟩. ⟨hal-02980312⟩
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