Make me feel special’: Are hierarchical loyalty programs a panacea for all brands? The role of brand concept

Virginie Pez; Aîda Mimouni-Chaabane

doi:10.1016/j.jretconser.2017.05.007

Journal Articles Journal of Retailing and Consumer Services Year : 2017

Make me feel special’: Are hierarchical loyalty programs a panacea for all brands? The role of brand concept

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Virginie Pez

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Aîda Mimouni-Chaabane

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Théorie économique, modélisation et applications

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Humanities and Social Sciences Economics and Finance

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Submitted on : Tuesday, October 27, 2020-2:36:02 PM

Last modification on : Friday, August 5, 2022-2:46:00 PM

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hal-02980312 , version 1 (27-10-2020)

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HAL Id : hal-02980312 , version 1
DOI : 10.1016/j.jretconser.2017.05.007

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Virginie Pez, Aîda Mimouni-Chaabane. Make me feel special’: Are hierarchical loyalty programs a panacea for all brands? The role of brand concept. Journal of Retailing and Consumer Services, 2017, pp.108-117. ⟨10.1016/j.jretconser.2017.05.007⟩. ⟨hal-02980312⟩

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Make me feel special’: Are hierarchical loyalty programs a panacea for all brands? The role of brand concept

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