Make me feel special’: Are hierarchical loyalty programs a panacea for all brands? The role of brand concept

Virginie Pez; Aîda Mimouni-Chaabane

doi:10.1016/j.jretconser.2017.05.007

Journal articles

Make me feel special’: Are hierarchical loyalty programs a panacea for all brands? The role of brand concept

Virginie Pez Aîda Mimouni-Chaabane ¹

1 THEMA - Théorie économique, modélisation et applications

Document type :

Journal articles

Domain :

Humanities and Social Sciences / Economics and Finance

Complete list of metadatas

https://hal-cyu.archives-ouvertes.fr//hal-02980312
Contributor : Cybu Recherche <>
Submitted on : Tuesday, October 27, 2020 - 2:36:02 PM
Last modification on : Thursday, January 21, 2021 - 11:06:02 AM

Make me feel special’: Are hierarchical loyalty programs a panacea for all brands? The role of brand concept

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Make me feel special’: Are hierarchical loyalty programs a panacea for all brands? The role of brand concept

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