Drivers of consumers’ resistance to smart products

Inès Chouk; Zied Mani

doi:10.1080/0267257X.2016.1245212

Journal Articles Journal of Marketing Management Year : 2017

Drivers of consumers’ resistance to smart products

(1) , (1, 2)

1
2

Inès Chouk

Function : Author

Théorie économique, modélisation et applications

Zied Mani

Function : Author
PersonId : 745884
IdHAL : zied-mani
ORCID : 0000-0002-1126-1666

Théorie économique, modélisation et applications

Laboratoire d'économie et de management de Nantes Atlantique

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Humanities and Social Sciences Economics and Finance

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https://hal-cyu.archives-ouvertes.fr/hal-02980400

Submitted on : Tuesday, October 27, 2020-2:40:12 PM

Last modification on : Saturday, November 26, 2022-5:20:07 PM

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hal-02980400 , version 1 (27-10-2020)

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HAL Id : hal-02980400 , version 1
DOI : 10.1080/0267257X.2016.1245212

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Inès Chouk, Zied Mani. Drivers of consumers’ resistance to smart products. Journal of Marketing Management, 2017, 1-2, pp.76-97. ⟨10.1080/0267257X.2016.1245212⟩. ⟨hal-02980400⟩

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