Drivers of consumers’ resistance to smart products - CY Cergy Paris Université Access content directly
Journal Articles Journal of Marketing Management Year : 2017
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hal-02980400 , version 1 (27-10-2020)

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Inès Chouk, Zied Mani. Drivers of consumers’ resistance to smart products. Journal of Marketing Management, 2017, 1-2, pp.76-97. ⟨10.1080/0267257X.2016.1245212⟩. ⟨hal-02980400⟩
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