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Journal articles

Drivers of consumers’ resistance to smart products

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https://hal-cyu.archives-ouvertes.fr//hal-02980400
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Submitted on : Tuesday, October 27, 2020 - 2:40:12 PM
Last modification on : Wednesday, November 3, 2021 - 9:09:23 AM

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Inès Chouk, Zied Mani. Drivers of consumers’ resistance to smart products. Journal of Marketing Management, Westburn Publishers, 2017, 1-2, pp.76-97. ⟨10.1080/0267257X.2016.1245212⟩. ⟨hal-02980400⟩

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