Drivers of consumers’ resistance to smart products - Archive ouverte HAL Access content directly
Journal Articles Journal of Marketing Management Year : 2017

Drivers of consumers’ resistance to smart products

(1) , (1, 2)
1
2
Not file

Dates and versions

hal-02980400 , version 1 (27-10-2020)

Identifiers

Cite

Inès Chouk, Zied Mani. Drivers of consumers’ resistance to smart products. Journal of Marketing Management, 2017, 1-2, pp.76-97. ⟨10.1080/0267257X.2016.1245212⟩. ⟨hal-02980400⟩
36 View
0 Download

Altmetric

Share

Gmail Facebook Twitter LinkedIn More