Journal Articles
Journal of Marketing Management
Year : 2017
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Submitted on : Tuesday, October 27, 2020-2:40:12 PM
Last modification on : Saturday, November 26, 2022-5:20:07 PM
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- HAL Id : hal-02980400 , version 1
- DOI : 10.1080/0267257X.2016.1245212
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Inès Chouk, Zied Mani. Drivers of consumers’ resistance to smart products. Journal of Marketing Management, 2017, 1-2, pp.76-97. ⟨10.1080/0267257X.2016.1245212⟩. ⟨hal-02980400⟩
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