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Journal Articles Journal of Business Research Year : 2018

Using descriptive norm appeals effectively to promote green behavior

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hal-02980552 , version 1 (27-10-2020)

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Elisa Monnot, Leïla Elgaaïed, Fanny Reniou. Using descriptive norm appeals effectively to promote green behavior. Journal of Business Research, 2018, 1, pp.179-191. ⟨10.1016/j.jbusres.2017.09.032⟩. ⟨hal-02980552⟩
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