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Using descriptive norm appeals effectively to promote green behavior

Elisa Monnot 1 Leïla Elgaaïed 1 Fanny Reniou 1 
1 THEMA - Théorie économique, modélisation et applications
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https://hal-cyu.archives-ouvertes.fr//hal-02980552
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Submitted on : Tuesday, October 27, 2020 - 3:15:23 PM
Last modification on : Wednesday, November 3, 2021 - 9:08:56 AM

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CNRS | UNIV-CERGY | THEMA-UMR8184 | CY-TECH-SM

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Elisa Monnot, Leïla Elgaaïed, Fanny Reniou. Using descriptive norm appeals effectively to promote green behavior. Journal of Business Research, Elsevier, 2018, 1, pp.179-191. ⟨10.1016/j.jbusres.2017.09.032⟩. ⟨hal-02980552⟩

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