Using descriptive norm appeals effectively to promote green behavior

Elisa Monnot; Leïla Elgaaïed; Fanny Reniou

doi:10.1016/j.jbusres.2017.09.032

Journal articles

Using descriptive norm appeals effectively to promote green behavior

Elisa Monnot ¹ Leïla Elgaaïed ¹ Fanny Reniou ¹

1 THEMA - Théorie économique, modélisation et applications

Document type :

Journal articles

Domain :

Humanities and Social Sciences / Economics and Finance

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https://hal-cyu.archives-ouvertes.fr//hal-02980552
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Submitted on : Tuesday, October 27, 2020 - 3:15:23 PM
Last modification on : Thursday, January 21, 2021 - 11:06:02 AM

Using descriptive norm appeals effectively to promote green behavior

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Using descriptive norm appeals effectively to promote green behavior

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