Using descriptive norm appeals effectively to promote green behavior

Elisa Monnot; Leïla Elgaaïed; Fanny Reniou

doi:10.1016/j.jbusres.2017.09.032

Journal Articles Journal of Business Research Year : 2018

Using descriptive norm appeals effectively to promote green behavior

(1) , (1) , (1)

1

Elisa Monnot

Function : Author
PersonId : 960951

Théorie économique, modélisation et applications

Leïla Elgaaïed

Function : Author
PersonId : 931633

Théorie économique, modélisation et applications

Fanny Reniou

Function : Author
PersonId : 9275
IdHAL : freniou
ORCID : 0000-0002-0067-3753
IdRef : 142870471

Théorie économique, modélisation et applications

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Economics and Finance

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Submitted on : Tuesday, October 27, 2020-3:15:23 PM

Last modification on : Friday, March 24, 2023-2:53:19 PM

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hal-02980552 , version 1 (27-10-2020)

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HAL Id : hal-02980552 , version 1
DOI : 10.1016/j.jbusres.2017.09.032

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Elisa Monnot, Leïla Elgaaïed, Fanny Reniou. Using descriptive norm appeals effectively to promote green behavior. Journal of Business Research, 2018, 1, pp.179-191. ⟨10.1016/j.jbusres.2017.09.032⟩. ⟨hal-02980552⟩

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Using descriptive norm appeals effectively to promote green behavior

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