Journal Articles
Journal of Brand Management
Year : 2016
SALIM AZAR : Connect in order to contact the contributor
https://hal-cyu.archives-ouvertes.fr/hal-03065869
Submitted on : Tuesday, December 15, 2020-7:18:08 AM
Last modification on : Friday, August 5, 2022-2:45:59 PM
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Salim Azar, Joana César Machado, Leonor Vacas-De-Carvalho, Ana Mendes. Motivations to interact with brands on Facebook – Towards a typology of consumer–brand interactions. Journal of Brand Management, 2016, 23 (2), pp.153-178. ⟨10.1057/bm.2016.3⟩. ⟨hal-03065869⟩
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