Motivations to interact with brands on Facebook – Towards a typology of consumer–brand interactions

Salim Azar; Joana César Machado; Leonor Vacas-De-Carvalho; Ana Mendes

doi:10.1057/bm.2016.3

Journal articles

Motivations to interact with brands on Facebook – Towards a typology of consumer–brand interactions

Salim Azar ¹ Joana César Machado Leonor Vacas-De-Carvalho Ana Mendes

1 CY - CY Cergy Paris Université

Document type :

Journal articles

Domain :

Humanities and Social Sciences / Business administration

Complete list of metadata

https://hal-cyu.archives-ouvertes.fr//hal-03065869
Contributor : Salim Azar <>
Submitted on : Tuesday, December 15, 2020 - 7:18:08 AM
Last modification on : Tuesday, January 5, 2021 - 12:48:27 PM

Motivations to interact with brands on Facebook – Towards a typology of consumer–brand interactions

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Motivations to interact with brands on Facebook – Towards a typology of consumer–brand interactions

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