HAL will be down for maintenance from Friday, June 10 at 4pm through Monday, June 13 at 9am. More information
Skip to Main content Skip to Navigation
Journal articles

Motivations to interact with brands on Facebook – Towards a typology of consumer–brand interactions

Salim Azar 1 Joana César Machado Leonor Vacas-De-Carvalho Ana Mendes
1 CY - CY Cergy Paris Université
Document type :
Journal articles
Complete list of metadata
https://hal-cyu.archives-ouvertes.fr//hal-03065869
Contributor : Salim Azar Connect in order to contact the contributor
Submitted on : Tuesday, December 15, 2020 - 7:18:08 AM
Last modification on : Tuesday, January 5, 2021 - 12:48:27 PM

Links full text

openaccess

Identifiers

Collections

UNIV-CERGY | THEMA-UMR8184

Citation

Salim Azar, Joana César Machado, Leonor Vacas-De-Carvalho, Ana Mendes. Motivations to interact with brands on Facebook – Towards a typology of consumer–brand interactions. Journal of Brand Management, Palgrave Macmillan, 2016, 23 (2), pp.153-178. ⟨10.1057/bm.2016.3⟩. ⟨hal-03065869⟩

Export

BibTeX TEI DC DCterms EndNote Datacite

Share

Metrics

Record views

18

For any questions or support regarding filing in HAL, contact the Research Support Service.

recherche-bu@ml.u-cergy.fr