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Journal Articles Journal of Brand Management Year : 2016

Motivations to interact with brands on Facebook – Towards a typology of consumer–brand interactions

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Joana César Machado
  • Function : Author
Leonor Vacas-De-Carvalho
  • Function : Author
Ana Mendes
  • Function : Author

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hal-03065869 , version 1 (15-12-2020)

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Salim Azar, Joana César Machado, Leonor Vacas-De-Carvalho, Ana Mendes. Motivations to interact with brands on Facebook – Towards a typology of consumer–brand interactions. Journal of Brand Management, 2016, 23 (2), pp.153-178. ⟨10.1057/bm.2016.3⟩. ⟨hal-03065869⟩
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