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Motivations to interact with brands on Facebook – Towards a typology of consumer–brand interactions

Salim Azar 1 Joana César Machado Leonor Vacas-De-Carvalho Ana Mendes 
1 CY - CY Cergy Paris Université
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Submitted on : Tuesday, December 15, 2020 - 7:18:08 AM
Last modification on : Friday, August 5, 2022 - 2:45:59 PM

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Salim Azar, Joana César Machado, Leonor Vacas-De-Carvalho, Ana Mendes. Motivations to interact with brands on Facebook – Towards a typology of consumer–brand interactions. Journal of Brand Management, Palgrave Macmillan, 2016, 23 (2), pp.153-178. ⟨10.1057/bm.2016.3⟩. ⟨hal-03065869⟩

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