Motivations to interact with brands on Facebook – Towards a typology of consumer–brand interactions

Salim Azar; Joana César Machado; Leonor Vacas-De-Carvalho; Ana Mendes

doi:10.1057/bm.2016.3

Journal Articles Journal of Brand Management Year : 2016

Motivations to interact with brands on Facebook – Towards a typology of consumer–brand interactions

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1

Salim Azar

Function : Author

CY Cergy Paris Université

Joana César Machado

Function : Author

Leonor Vacas-De-Carvalho

Function : Author

Ana Mendes

Function : Author

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Humanities and Social Sciences Business administration

SALIM AZAR : Connect in order to contact the contributor

https://hal-cyu.archives-ouvertes.fr/hal-03065869

Submitted on : Tuesday, December 15, 2020-7:18:08 AM

Last modification on : Friday, August 5, 2022-2:45:59 PM

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hal-03065869 , version 1 (15-12-2020)

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HAL Id : hal-03065869 , version 1
DOI : 10.1057/bm.2016.3

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Salim Azar, Joana César Machado, Leonor Vacas-De-Carvalho, Ana Mendes. Motivations to interact with brands on Facebook – Towards a typology of consumer–brand interactions. Journal of Brand Management, 2016, 23 (2), pp.153-178. ⟨10.1057/bm.2016.3⟩. ⟨hal-03065869⟩

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Motivations to interact with brands on Facebook – Towards a typology of consumer–brand interactions

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